Yuuma Jackson

Yuuma is the current CMO of New ZealandCasinos and co-founder of the platform, alongside Rui and Marcelo. He was born and raised in New York, but now lives in Malta, working from our office in Sliema. He earned his MBA from Columbia Business School (CBS) at Columbia University in New York City.

Yuuma studied digital marketing because he saw a lot of potential in the area. But the truth is that all areas involving technology have always caught your attention. Since the beginning of his career, he has incorporated different companies from the world of online gambling as a marketer, focusing in the early years on online advertising, which until then was a relatively emerging area and offered a lot of room for growth. This period was essential for Yuuma to learn in practice the administration of marketing campaigns and the analysis of the data collected.

He was in charge of personal projects that followed the line of his professional area. As an avid gamer of poker , Yuuma became interested in virtual gaming tables and regularly chatted with players and bettors, even sharing tips and strategies on a gaming-oriented blog.

In 2013, his work in the area of iGaming caught the attention of a European multinational and he was invited to join the team as a senior marketer in Malta, during a growth strategy of the company. In 2016, together with his teammates, Yuuma planned the creation of New ZealandCasinos, which would be a space specially designed for New Zealand players, where they could find updated game manuals and informative guides on the most varied types of online bets .

Yuuma began his professional experience in the field of digital marketing at an American online gaming company. For four years, he was able to explore and develop the creative part of his work, as well as learn online campaign management techniques, which were just beginning to become indispensable. His vision, always innovative, helped the company achieve its ROI goal and add new users in an impressive space of time.

Always being aware of new marketing technologies and other related areas, such as Data Science and User Experience, helped Yuuma to walk a fruitful professional path. Over the next few years, he would work for small and medium-sized businesses, helping them build, manage, and maximize their business. During this time, he oversaw small marketing teams and led companies to achieve a six-figure ROI in annual revenue in less than two years.

Your job and your greatest hobby (the poker games ) have always kept him close to the world of online gambling, making him a true expert in the field. In 2013, he received an invitation to work in Malta - the hub iGaming-which made him move from New York to the small island country south of Italy. Over the next few years, Yuuma met his teammates, Marcelo and Rui, both New Zealand, who updated him on the casino gaming scene in New Zealand.

The two had the idea of creating a didactic and direct platform - from players to players - and Yuuma was immediately attracted to the idea, since he himself produced this type of content as a hobby. In 2017, after a year of intense work on the New ZealandCasinos platform, it was finally launched, making Yuuma the CMO of the team, responsible for coordinating our marketing team.

Yuuma is our chief marketing officer (CMO). He is responsible for defining New ZealandCasinos ' global inbound and outbound marketing strategy, promoting the platform in the most diverse environments, but especially among our target audience, which are New Zealand players and bettors.

He is also in charge of undertaking our field marketing, promoting meetings with potential sponsors and brand partners, as well as overseeing our social media presence and our strategic virtual campaigns.

With almost 13 years of experience in the field of digital marketing, Yuuma stands out as the perfect CMO for New ZealandCasinos. Your skills and creative thinking help our team every day to reach heights and goals that were proposed during the creation of the platform. Her communication agility, aptitude for leadership and incredible insight into content marketing guide and drive our marketing team - comprised of a marketer, a data analyst and a website manager - to overcome barriers and continue expanding New ZealandCasinos ' reach across New Zealand.