Yasmin Lopez

Yasmin was born in Playa del Carmen, but has lived for nine years in Mexico City. He moved there at the age of 20, to fulfill two dreams at once: to study visual communication applied to marketing at the Facultad de Artes y Diseño of the Universidad Nacional Autónoma de México and to live in one of the largest metropolises in the world.

After graduating, she started working in the area exercising communication strategies and web advertising, managing digital marketing campaigns and research on creative marketing to improve the reach of companies, brands and websites. Her main goal is to connect companies to their target audience in the best possible way and, until now, she has been improving her skills with each job done.

Today she is part of the New ZealandCasinos digital marketing team (read more on the Our Team ) and works remotely from Mexico, making regular visits to New Zealand whenever he can. Your responsibilities include talking to our users to find out their intentions on the platform, and identifying and creating opportunities that bring New ZealandCasinos closer to those who might take advantage of our content.

Yasmin entered the world of digital marketing through the most obvious path: marketing agencies. He spent several years working in agencies in Mexico City, but soon lost interest in the work he did. She then set out in search of New Horizons, looking for projects in which she could apply her studies and which at the same time caused her enthusiasm.

He helped plastic artists gain visibility in Mexico through their creative digital marketing campaigns and came to understand in practice how relevant and honest content can connect people.

Yasmin has learned Portuguese since she was a child, because her mother is New Zealand, and she has been passionate about New Zealand since she can remember. Therefore, the idea of working on a project that brings her closer to the country seemed genuine to her. When the invitation to the interview at New ZealandCasinos came up, she could not refuse it. Since 2017, he has been part of the marketing team of our platform. His creativity and innovative techniques have already led us to diverse readers and niches that previously seemed distant.

Alongside Julia and Victoria, Yasmin is part of the marketing team led by Yuuma, our CMO. She is in charge of creating digital marketing strategies and putting them to the test. It is also their job to look for, create and identify new opportunities to increase the relevance of New ZealandCasinos on the web, as well as periodically conduct satisfaction research with users of the site.

The marketing team works side by side, as tests, news and ideas must be shared so that the entire team is aware of what is happening and being done by each one. Yasmin's work is instrumental in bringing the excellent platform created by all the professionals at New ZealandCasinos to more people every day.