Victoria Oliveira

Victoria was born and raised in Niterói, Rio de Janeiro. She is an expert in data analysis, having taken courses in data science using Python and SQL languages. Her passion for mathematics and statistics began when she was quite young, and since then she has known that she would like to pursue a professional career that puts these areas into practice.

Through the use of algorithms, statistics and calculations, Victoria is able to compile relevant information and interpret it. It then uses them to generate reports that predict problems and solutions, create new growth opportunities, and can be used to enhance our users ' experience.

The area of online games (which includes gambling games , casino and e-sports ) has always caught your attention because they allow you to analyze (and even predict) the behavior of your users. Her background and interest allowed Victoria to be part of the new ZealandCasinos marketing team from the very beginning of the project. Today, she is responsible for the statistics and data analysis part. Thanks to their work, we are constantly improving the platform for our users.

Victoria began her professional experience in the field of data analysis working in two New Zealand marketing agencies specializing in Big Data. From 2013 to 2017, he worked as an analyst, taking courses focused on the area simultaneously. Their ultimate goal was to identify opportunities that help increase the growth of companies and brands. What she learned during this time was enough to make her an expert on the subject.

During several projects with different objectives, your knowledge of Statistics, advanced analytics, data wrangling , SQL and Python were essential for data to be converted into decisions that benefit their customers. Over the years, Victoria has learned that data interpretation is the most important part of the process, and it's usually the part that many analysts underestimate.

In 2017, she was invited to be part of New ZealandCasinos, integrating the marketing team. Before that, however, she needed to familiarize herself with the area of iGaming, which involves online casinos, free gaming sites, online bookmakers, among others. In this sense, it was necessary to gather a multitude of data necessary to create a platform that is in accordance with the interests of its users.

Victoria is responsible for collecting, compiling, analyzing and interpreting the data we receive from New ZealandCasinos users, as well as more precisely defining our target audience through further research. For example, it checks where readers got to, what kind of content they read and what they interacted with, looking for patterns. From these standards, our marketing team can make online campaigns more targeted and with greater chances of engagement.

In addition, the patterns studied by Victoria can also serve for the programming team to continue improving the user experience on the site More and more. Therefore, after performing the data analysis and making their interpretations, Victoria discusses them with the marketing team, led by our CMO, Yuuma, addressing the possible effects of each decision made.

In addition, Victória's responsibilities include creating effective facilities and solutions for data processing and analysis, creating the platform database and being aware of the projects undertaken by Julia and Yasmin , contributing data where relevant. Finally, she should also report her analyses to the team whenever possible to guide joint ventures.