Playing on your smartphone through an application is already simpler in some countries of the world, especially with the LeoVegas app , which has been added and approved for Google Play from Sweden, Denmark and Spain.

This achievement puts LeoVegas in a historic position: the bookmaker is the first gaming operator to launch its own app on Google Play in European countries.

Those who do not know this segment of the market, may even think that inserting an app in a store is not something so complex.

However, companies in the gaming business are faced with a series of rules that, in most cases, prevent the insertion of their applications in online stores.

By going through all the Android system reviews and receiving Google Play approval, LeoVegas allows its users to have even more comfort in online gaming.

Betting by smartphone

Despite the fact that many users of online bookmakers use their smartphones in their games, many brands did not avoid developing their own applications.

The reason is simple: until then, app stores (whether Android or iOS) understood that these apps could cause losses for users.

As a consequence, even if the site had an app version, a simple search for the smartphone store would not lead the user to locate the application.

For a bettor to download the LeoVegas app, for example, they had to go to a specific page on the site and download it outside the store.

All this work discouraged companies from developing applications for their bettors, limiting smartphone access to the responsive website or indirectly installed applications.

However, with an application capable of falling under all the regulatory rules of the app stores, LeoVegas presents its application in Sweden, Denmark and Spain.

LeoVegas leads the segment

As a company that is always looking for ways to generate a good experience for its users, LeoVegas began to observe the consumption of games by the smartphone.

According to research conducted by the bookmaker, the Android operating system is the most used by bettors.

When we look at the market of European countries that have received the LeoVegas app, the Android system is used by 90% of the population of Spain, 45% of Sweden and 38% of Denmark.

When Google loosened the rules and announced the possibility of companies in the segment to advertise their apps, LeoVegas understood that this was the best time to lead the segment when offering an application.

According to Mattias Wedar, director of product and technology at LeoVegas, Google made the announcement of the new guidelines in January, which caused a team from the bookmaker to get together to develop an app quickly.

The effort was rewarded: LeoVegas had its app added and approved by Google Play, positioning itself as a leader in the segment.

More practicality for bettors

Now, with an Android app available in Sweden, Denmark and Spain, bettors in these countries gain more practicality for their games.

LeoVegas shows that the trend is that, little by little, the app reaches other countries around the world.

This news is good not only for LeoVegas, but also for other bookmakers, who gain the possibility of having an application when complying with the rules of online stores.

When the entire segment wins, the user is directly benefited – either by the gaming alternatives or by the competition between the brands.

And while the app is not available in all countries, the user can check the quality of the platform on the responsive website, which can be accessed from the computer, tablet or smartphone.