For some time now, betting sites have become popular in the country. More than an environment to have fun, for many people, this seems to be a business opportunity. How to start an online casino in New Zealand?
Although most online casinos today have been founded in other countries, nothing prevents a platform from starting to work from New Zealand-as long as it follows all the necessary requirements and regulations.
If you've ever imagined opening your own online casino in New Zealand, check out everything you need to know about this type of venture. With this step-by-step guide to the process, opening a casino will be much simpler!
The legality of online casinos in New Zealand today
But before talking about structuring a gaming site, it is important to understand what the legal situation is for casinos in New Zealand.
For many years, this type of environment was completely prohibited in the national territory. However, with the emergence of virtual casinos, The New Zealand government needed to update its legislation.
Today in New Zealand, online casinos are cleared and legalized. However, although it is planned to create a regulatory body in the country, there is still no agency that gives operating licenses (this happens in other countries, such as New Zealand).
So, the first thing you need to know to start an online casino is that in the virtual version, this type of venture is legal in New Zealand.
Items you will need to start an online casino
If we observe the popular online casinos , which are nothing more than sites with a varied offer of games, we may think that the process of building a casino brand is simple.
However, the reality is quite different. This is because, to start an online casino you need to have a series of tools and functionalities that go beyond just creating an attractive layout.
But what are these items? The following are some important elements for creating a virtual casino.
Game providers
When you visit an online casino, you can see a catalog consisting of different game options. And while some sites have their own games, most titles are provided by development companies.
In practice, the casino acts as a platform where games from Game Developers are presented. Thus, having business with Game providers is something you will need to start an online casino.
In this regard, it is common for casinos to purchase game packages. It is not necessary to count on only one developer company, but know that each of them charges specific amounts.
Operating license
As we talked about earlier, New Zealand does not yet have a gaming body that issues operating licenses. But this does not mean that your online casino will be able to work without licensing.
In fact, you can make a casino without operating license. However, as this item is very important for the betting segment, few users will accept to enter a site that does not have licensing. After all, this is a sure sign that a casino is not safe.
There are different bodies around the world that issue operating licenses. These bodies make an analysis on an online casino and release licensing from the payment of a fee.
And know that without an operating license, you will hardly have payment and withdrawal methods made available by financial systems.
Security tools
In addition to the operating license, most bettors choose to register on sites that prove that they protect their users.
In this sense, a good online casino needs to have security tools. And what would those tools be?
To begin with, structural items such as the HTTPS seal on all pages. The presence of an antivirus system also counts points in favor of the online casino, as well as a secure database.
In terms of personal and financial information, it is important to have the SSL certificate, which automatically encrypts your users ' data. It is another guarantee that private elements will be well protected.
Integration with banking systems
Another item that you need to consider when starting an online casino is the integration of the platform with banking systems for payments and withdrawals. After all, your users will need to enter and withdraw monetary amounts from the site.
In this sense, usually, each financial transaction service is contracted separately. And in addition to the value of the service itself, there is a fee on top of each transaction.
There is no minimum or maximum number of financial methods that an online casino should have. There are sites that work with dozens of options, while others focus on only one method.
However, in general, casinos operating in the New Zealand market seek to offer the most popular methods such as Pix, boleto, bank transfer and credit card.
Step by step to make your online casino
After considering all these elements and looking for solutions to these requirements, you can start making your online casino!
But what is the starting point? And when will he be ready?
The truth is that every casino is built in a way. However, there is a step by step for this construction, in a sequence that makes sense and that can help you develop a gaming site.
See the full guide below!
1. Plan and develop the website
A good way to start an online casino is to think about its layout, the visual representation of the platform.
In general, virtual casinos have the same arrangement of elements and it is advisable that you follow this pattern so that the learning curve of your users is shorter.
Doing a competition survey is also interesting, to understand what you would like to replicate on your platform or what you want to avoid.
If you are not a programmer or web designer, you will certainly need professional help in this step.
2. Close partnerships with services
As you develop your website, you can seek and close partnerships for your platform.
Here, we are talking about Game providers, data protection systems and financial transaction services, essential elements for the operation of a good casino.
Many of these services have support and sales in English, but often communicating in English can help you find more suppliers.
3. Earn your operating license
With its platform more structured and with services in operation, it is time to seek the operating license with reliable bodies.
In this sense, some of the most popular bodies are Malta Gaming Authority, Gibraltar Gambling Commissioner, curation eGaming and Cyprus National Betting Authority.
It is interesting to have legal support at this stage, especially so that you provide the correct documents during the process.
4. Do the marketing
Once you get the operating license, you can put your online casino to work!
At this point, your casino will have to face large and well-known competitors. In other words, to grow, you will need to create a good marketing strategy.
Marketing actions can involve a good presence on social networks, partnerships with influencers or even specific promotions in the casino.
5. Think about a VIP program
Finally, once your online casino is up and running with early adopters, consider creating a VIP program.
The VIP program usually consists of offering advantages to the most loyal users, those who use the platform frequently.
Again, a competition survey can be useful, to understand what you can offer as a benefit in the VIP program.
Prepare to invest
As you have seen, to start an online casino in New Zealand you need to go through several steps. It is a slow and detailed construction process and, more than that, it also requires a certain investment.
If you want to start an online casino, you need to prepare financially for it. Between operating license issuance, contracts with gaming providers and financial services, investment can easily exceed the million mark.
But is it profitable?
Considering the high investment, is making an online casino worth it? Is this type of site profitable?
Everything will depend on the service you offer to users, the developed marketing and, of course, the referral of bettors. But it is possible to make a good profit from this type of service, as is already the case with large companies in the industry.
In fact, making a casino, like any venture, has both advantages and disadvantages. For those thinking of investing in the segment, being well prepared is the key to being more successful in this endeavor.
And while you're planning your own Casino, be sure to take advantage of the sites that already exist and are in operation! It's a way to have fun and get good ideas.