If you often participate in online casino games or have the desire to start using bookmakers, you may have wondered how casinos make money.

The answer to this question may seem simple, but to understand the structure of functioning of an online casino requires attention.

At first, we may think that the bookmaker makes money mainly when its users make deposits on the platform, but this is only one of the ways to get income.

To clarify everything, we show you not only how online casinos make money, but also how these platforms manage to stay stable in business!

How do online casinos generate income?

To understand how a casino makes money, you need to understand the ways to earn income through this type of gambling.

Whether in physical or online casinos, bookmakers need to generate income to be able to afford both expenses. In addition to funding their expenses, bookmakers enhance the value generated in each income.

How do casinos generate revenue? Every time a player loses a bet they have placed, the bookmaker wins. That is, the main way to generate income in an online casino is through users ' unsuccessful bets.

A casino House it needs to have the so-called “net winning” to be able to function smoothly. The term in English that refers to the total amount obtained in a bet, less the initial amount deposited.

For example, if you bet $10 on a blackjack game and receive $100 as a prize, this will be the total amount. By subtracting the 10 Dollar (NZD) initially wagered from the total amount, $100, you will have as “net winning” a total of $90. That is, the” net winning " is nothing more than the representation of the extra money you received.

It is for this reason that all the extra money received by online casinos will be used to maintain their operation, covering all the costs of their expenses and also generating profits.

Do Casino houses always win?

If you think that it is impossible to win prizes and bets in online casinos, then this idea is wrong.

There is a possibility to win a bet and receive cash rewards in casino games.

However, one cannot ignore the fact that bookmakers have an advantage over players, especially on the percentage of RTP, being one of the ways that a casino makes money.

RTP

In a gambling game, there is a so-called “return to player”. The term that can be understood as “return to the player” in Portuguese, consists of the percentage of money necessary for the game to take place, and which is later returned to the players in the form of prizes or benefits.

It is worth remembering that this percentage is not taken from a single match or game, but from a large generalized amount of games. That is, it is customary to count from 10 thousand or from 100 thousand times in which a game mode was chosen.

Among the various games offered in online casinos, blackjack games are the ones with the lowest percentage of RTP, with less than 0.3% profit for the bookmaker.

Kingdoms Games, on the other hand, accumulate an RTP percentage of up to 94,4%.

Incomes and profits: how to use them?

Now that you can understand how casinos produce their income and generate profits through gaming, it only remains to understand how bookmakers maintain themselves in such a competitive market.

It may seem that earning income and profits is the ultimate goal of any online casino. However, in addition to these two scopes, a casino makes money by achieving three goals.

Generally speaking, these goals can be considered as: acquisition of new customers, profits through departures and preserving customers from the House.

Acquisition of new customers

For regular operation, a bookmaker cannot rely only on the income it receives from players already registered on its platform.

It is indispensable to maintain a constant flow of new customers, even more so when the casino makes money through losing bets of its users. To acquire new customers, the vast majority of bookmakers rely on digital marketing strategies, with emphasis on the use of inbound marketing.

Another form also known is the so-called “affiliate marketing”, that is, when the gaming services offered by casinos are promoted on and off the internet by affiliated persons.

But perhaps a more common and famous way to get new players is the bonus offers and welcome prizes for new users. One can offer double the prize, decrease the deposit amount for a bet and etc, the ideal is to attract new customers with the best offers.

Profit conversion

If it is important to maintain a gradual flow of new customers, it is also critical to convert new players into profits.

As stated earlier, a casino makes money through the unsuccessful bets of its players. In this way, it becomes fundamental to ensure that users of the betting platform remain betting and generating profits through their “defeats”.

As with acquiring new customers, the use of bonuses and welcome prizes are ideal to ensure that players place bets and generate profits for the bookmakers.

Permanence of customers

Finally, it is necessary to ensure an appropriate number of regular customers to be able to balance the monthly expenses between the profits and the income obtained.

If a bookmaker needs to provide one of its players with a prize that will be greater than the amount of profits received, it may be that the house becomes undercapitalized and even goes bankrupt.

To maintain the loyalty of your customers, it is also essential to own a variety of games and sports modalities. There are several types of players, which in turn demands that bookmakers have a diversity of possibilities to attract each of their customers.

Making money at online casinos

In this way, a casino makes money by continually attracting customers to place bets. As much as an unsuccessful bet by the player brings profits to the casino, the main goal should be to put together mechanisms that encourage users to continue betting, even after a “defeat”.

To achieve longevity in a competitive market like gambling, it takes more than making high returns from gaming.